Benel has over 35 years of heritage rooted in making and supplying ergonomic office chairs. However, the market is shifting; today’s buyers prioritise brands that reflect their organisational ethos and personal values regarding the environment. We recognised an opportunity to evolve from just “celebrating the chair” to providing a diverse, people-centred furniture portfolio that places workplace wellness and the planet at the core. It’s simple: we want people to “Live Well with Benel.” – Avelyn Teo, Director

Thank you, SFIC Institute, for helping us document these exciting transformations.